Beiersdorf’s products are successful everywhere in the world because consumers trust us. To further strengthen this trust we are making substantial investments in dermatological research and innovative technologies, global and local trend analyses, and a consistent global brand identity.
Beiersdorf’s brands unite international trends with regional consumer needs because no two markets are the same and consumer skin care requirements differ considerably from continent to continent. We conduct extensive consumer surveys and operate local Skin Research Centers to stay as close as possible to our consumers.
One of the factors driving our global success is our innovation ability. Product research and development activities have always played a key role within the Beiersdorf organization. Many of our Research & Development project results, such as the invention of NIVEA Creme which revolutionized skin care in 1911, have helped us to establish global standards.