With a 8X4 deodorant soap in 1951 it all began. The first 8x4 roll-on was brought to market by Beiersdorf in 1958. Today, 8X4 offers a comprehensive range of body sprays and roll-ons in fragrances from classic to trendy. The brand is very popular among young consumers and internationally successful, for example in Japan as the unrivaled market leader.
